The Customer Prefrences In Hatchback Cars Marketing Essay

The Customer Prefrences In Hatchback Cars Marketing EssayThe prey of the research study is to know, the Preferences of the customers in hatch back railway elevator railway gondola market. This research covers all the preferences in gondola market that is that is regarding the number. The research give reveal that customers prefer in their car depending on their purchased car. The research leave alone be carried out with sample surface of 200 by questionnaire method. The samples were selected randomly. These samples were selected from all over Goa.Quantitative design The raw data is acquired from the Net. Subsequently converted into questionnaire and therefore circulated to particular customers. After that the data was converted into vivid with findings.Qualitative Design base on the quantitative data research opted for qualitative methodology based on the project purpose. A structured interview was conducted with the customers in order to obtain information. The interview permitted much direct comparability of responses, question variability had been eliminated and answer variability was assumed to be real. It has to be say during the course of interview the interviews neutrally was maintained. During the course of interview behavioral observation study was also done on the interviewee (non verbal behavior, extra linguistic behavior).Pilot test The qualitative research test was done with abject sample of employees. The questions were then revised.Research Plan Once the problem was identified, the next step I did was to entrap a plan for getting the information use uped for the research. The present study was to adopt exploratory attempt wherein there is need to gather data perform an analysis before making a conclusion.Maruti quick Description In the category of B-segment cars, Maruti Swift delivers new quality of power, response and fuel efficiency. Swift at present is available in three to five way door opening options. Swift is a car with g reat body graphics that offers the car a in truth aggressive and gaudy look. The sporty look of the car has made it the most demanding car amongst the young crowd. Maruti Swift is sure to be state a head turner with mind blowing panache, design, technology and power attached to it.Maruti Ritz is available in some(prenominal) petrol and diesel version. The petrol version of the car is packed with 1.2 L, 1197 cc K -12 series locomotive engine. The K-12 series engine is packed with 5 Speed manual Transmission Gearbox and BS IV emission. The super powerful engine of Maruti Ritz offers a maximum power of 85 PS at 6000 rpm and a torque of 113 Nm at 4500 rpm. The diesel version of Maruti Ritz is packed with 1.3L, 1248 cc DDiS engine with 5 manual Transmission Gearbox that offers greater mileage and acceleration to the car. This DDiS engine is very fuel efficiency and offers an spectacular power of 75 PS at 4000 rpm and a torque of 190 Nm at 2000 rpm.Hyundai i20 Description Overa llIn the hatchback category of cars Hyundai i20 is a new generation car with immense headlamps and fog lamps. This new Hyundai i20 is even more spacious, stylish having amazing eye catching features. Equipped with exemplification caoutchouc features it has ABS, hindquarters belts with pre-tensioner, dual air-bags for the driver and front passanger, auto-unlocking doors Hyundai i20 is one of the best car. Motor Driven author Steering (MDPS) and suspension systems in the car ar such that they provide maximum ease succession driving the vehicle. This latest version of Hyundai i20 is best featured with many main(prenominal) special equipments that co-ordinates best with the employment of the driver.The hatchback segment has one more landition in their kitty with the launch of Hyundai i20 in present by non other than Hyundai Motor India Ltd. This subvention hatchback car is fully enabled with breathtaking looks and yet not compromising on the quality features. Hyundai i20 is a very stylish and classy car with very high-class exteriors and interiors.The charisma of Hyundai i20 is outstanding with roomy and spacious interiors at office staff and the sleeky smart look of the car add wonder to the overall appearance. The sleeky and amazing look and technology of Hyundai i20 is by and larger inspired by its premium hatchback model Hyundai i30 which are already launched in Europe and Korea.Polo Trendline Standard FeaturesExterior Body washed-out bumpers Green tinted heat absorbing glass Halogen headlights Galvanized body with 6 years anti-corrosion warranty Chrome s trigger in front grill 14 steel wheels with full wheel coversInterior Gear solecism knob and interior door handles in chrome 3 Grab handles in a higher place doors, folding, with coat maulers Storage compartment in front doors including cup holders for 1 litre bottle Sunglass storage inside mitt box Single folding rear seat backrest natural rubber Front disc brake system Height adjustable headrests front and 2 headrests rear Electronic anti-theft immobilizer Interior rear view mirror, manual day/night High mounted third brake lightComfort Air condition Central locking with boot opener in company logo Digital clock, fuel gauge, ideal lights for high coolant temperature and low oil pressure Front intermittent wipers Fuel lid with push mien opening and central locking 14 steel spare wheel Instrument cluster with tachometer, speedometer, odometer, trip odometer Outside rear view mirror driver passenger side, manually adjustable from inside, broken-backed Power steering Steering wheel tilt telescopic adjustable Power windows front piano tuner preparation includes roof antenna and partial pre wiring contorts Available Candy White audacious RedUpholstery Available Cloth Type Metric edict Grande Punto edict Grande Punto Description Overall take Italian auto manufacturer Fiat has launched its most awaited premium hatchback model Fiat Punto i n the Indian market. Fiat Grande Punto has been launched in the Indian market as a joint jeopardize between Italian passenger car manufacturer Fiat and Indian auto major Tata Motors. Fiat Grande Punto is consistently performing well internationally since its first debut at Frankfurt Motor manoeuver in 2005 and has won many awards such as Car of the Year 2008 award in Brazil. til now on guard duty point of view, the Fiat Punto has received a 5-Star rating in the stringent Euro NCAP safety tests. Now with the launch of this car in the Indian market, the company plans to strengthen its position in hatchback segment. Fiat Punto is the second vehicle that has been launched by FIAL (Fiat India Automobiles Ltd.). Fiat Punto has launched in the Indian market with three engine options a 1.2L, 1172cc petrol engine, 1.4L, 1368cc, FIRE petrol engine and a 1.3L, 1248cc multijet turbo diesel engine.Nissan MicraNissan India has started the bookings of the much awaited Micra a couple of days b ack. The booking amount is Rs. 50,000/- but we are sure before booking one, bargainers would motivation to know more almost the vehicle. So this post is to enlighten prospective buyers about the features and variants of the Micra. Deliveries of the micraFeatures Intelligent trace SystemPush Button IgnitionRequest SwitchAuto Climate ControlSRS Airbags4.65m Min. tour RadiusNissan Micra XE Features ExteriorsRoof AntennaInteriorsDrive ComputerManual ACInterior Colour Scheme-BlackComfort ConvenienceElectric Power SteeringSteering Tilt AdjustmentSafety locomotive ImmobilizerDriver AirbagFord FigoFord will manufacture Figo in its Chennai plant which will be both more eco-friendly and cost effective plant for Ford because of cheaper material and labor costs in India. The size and price segment will bring some more competition to Hyundai i10, Hyundai i20 , Maruti Ritz , Chevrolet Beat, Tata Indica and Maruti Swift.SpecificationsSpecification of Ford Figo Petrol includes1.2 Liter Dura Tec MPFI Petrol EngineMax Power 70 BHP 6250 RPMMax Torque 104 Nm 4000 RPMSpecification of Ford Figo Diesel includes1.4 Liter DuraTorq CRDI Diesel EngineMax Power 68 BHP 4000 RPMMax Torque 160 Nm 2000 RPMOther Specifications 5 Speed Manual TransmissionHuge luggage spaceLength 3795mm, Width 1680mm and Height 1427mmLong Wheelbase of 2489mm14 in WheelFront Disk brakesRear Disk BrakesFront Suspension McPherson shuffleRear Suspension Multiple Link Twist Beam45 Liter Fuel ice chestFord Figo FeaturesFord Figo Features includeABS Anti lock braking systemEBD Electronic Brakeforce Distribution system dashboard mounted boot opening buttonProgrammable remote locking systemFlip-fold d deliver rear seatModern instrument clusterHeight adjustable driver seatIntegrated MP3 player with Bluetooth connectivityAC with heaterFord Figo PriceThere is no official announcement about the price, but as per sources,the petrol version of Ford Figo will be priced between Rs. 3.5 Lakhs to Rs. 4.5 Lakhs an d the Diesel version of Ford Figo will be priced between Rs. 4 lakhs to Rs. 5.5 lakhsNeed for the studyThe cars in the hatch back segment of the cars are more or less the same. Customers of these cars choose their car according to their preferences. The prise factor plays only a small part in the decision. To reveal these factors it was decided to carry a survey on the preferences. entropy analysisCars owned by the customersInterpretationMost of the respondent own Swift. Followed by Volkswagen Polo.Factor influenced to buy car.InterpretationThe main influencer for the all cars customers is TV advertisement, followed by friends and relatives.How did you hear about the car.InterpretationThis question was think to the pervious question. The first source of information to the customers is the TV advertisement, followed by the Friends relatives.Reason behind buying carInterpretationThe customers buy cars from this segment mainly because of the fuel efficiency. The selected cars were the upper models in the segment, thats why 30% respondents utter that they have purchased the car as style statement.22% respondents said that they have purchased the car for the basic need that is convenience to trip.Availability of in-house finance affected my buying decision.These cars are marketed for the middle class segment approachability of in-house finance affects the decision.InterpretationMajority of the respondents that is 39% of respondents strongly tickd or agreed to the point that the approachability of in-house finance affected their decision. Whereas 36% respondents either disagreed or strongly disagreed with the point.Importance of the factorsLooksInterpretationMajority of the customers that is 57% of the customers said that the looks of the car is very most-valuable. 25% of the respondents said that looks is some wat important.SafetyABSAirbagsInterpretationMajority of the customers responded to the safety fetures as important.Engine powerMajority of the custome rs responded engine power as important factor in the car. gasoline mileageInterpretationMajority of the customers said that the milage is a important factor in the car.outer spaceINERRETATIONIn this majority of the respondents said that the space is somewat important.DealershipINTERPRETATIONThis question was asked to find wether the distance from customers place to delership maters.In this 41% of the respondents said that it is unimportant And 24% said it is somewat important.Maintenance costINTERPRETATIONIn this all above three factors are interrelated. Majority of the respondents responded that the above three factors are important.Size of car (parking)INTERPRETATION52% of the respondents said that the size of the car is unimportant.InteriorsInterpretation44% of the respondents said that the interiors are very important in a car.ComfortInterpretation44% of the respondent said that the confort id some wat important. euphony systemInterpretation64% of the respondent said that music system in the car is un important. manipulationInterpretationMajority of the respondents said that handling is unimportant. intellect clearanceInterpretationMajority of the respondents said that the stain clearance is important.Overall preference of the customerInterpretationMajority of the customer prefer looks, followed by milage, airbags and then ABS.When asked about why they choosed it respondents said that the first attraction is on the looks.FindingsIt was found that when a family newly car then it becomes a statement of their prosper.The brand name Maruti has a unique trust link to it. death and learningThe car customers prefer to buy cars that are in their financial reach. When a family purchases their first car it becomes a sign of their success, it doesnt matter which car they purchase.When a young person buys a he is for the style statement.ANNEXURESObjective To find consumer preference for car in b segment of car market.QuestionnaireI own _____ car.Maruti Suzuki SwiftMa ruti Suzuki RitzHyundai i20Chevolet BeatSkoda FabiaVolkswagen PoloFiat PuntoNissan MicraFord FabiaWhat influenced me to purchase the above ticked car?TV advertisementsInternetMagazinesFriends Relatives (Child)gross revenue decision makersPersonal liking for the carNeed to purchaseStyle statementHow did you first hear about the vehicle you own?TV advertisementsInternetMagazinesFriends Relatives (Child)Sales executivesReason behind buying car.Convince to travelStyle statementFuel efficiency5. Availability of in-house finance affected my buying decision.Strongly agreeagreeneutraldisagreeStrongly disagree range your importance to following featuresExtremely importantVery importantimportantNot importantNot important at allLooksSafetyI) ABSIi) AirbagsEngine powerMileageSpaceDealershipMaintenance costWarranty period for partAfter sales helperSize of car (parking)InteriorsComfortMusic systemHandlingGround clearanceWhich was the main factor while making decision?LooksSafetyI) ABSAirbags Engine powerMileageSpaceDealershipMaintenance costWarranty period for partsAfter sales serviceSize of car (parking)InteriorsComfortMusic systemHandlingGround clearanceWhy?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Rate importance of following references according to youExtremely importantVery importantImportantNot importantNot important at allFriends and relativesCar and bike magazinesTV advertisementsWebsites of companySales executiveGender male femaleAge 18-25 25-35 35- 55 55 and aboveOccupation student traffic man Salaried ProfessionalFamily size 2 members 2- 4 members 4-6 members More than 6Monthly Income 25,000/- 25,000 50,000 50,000 1, 00,0001, 00,000 and above