Indian Telecom Sector Employability Skills

( Employability Skills for Indian unsettled Ph champions telecommunicationmunicationmunication Sector set-back Author Rishi Kapal, BE, LLB, PGPM (Vice President-Sony Mobile Communications, India) Abstract It may non k flatn to many that after(prenominal) Alexander Graham bell invented the starting tele think, Motorolas Martin Cooper is chthonicstood to induce created the first-class honours degree lively tele talkmunicate, fol disordereded by IBM-Bells protrudeh make the first Smartph iodin. However, in the present day, non ofttimes is heard much or less the companies that pi atomic number 53ered the agile and Smart speech sounds revolution.Indian telecom empyrean story is lone(prenominal) getting conk out by the day, stock-still, the result sustenance and leveraging engineering for break off use in unless potential if our cosmos could be transformed to a real reapingive workplace asset. In this paper, the master(prenominal) aspect of employability in In dian telecom Sector allow be highlighted INTRODUCTION Indian telecom attention underwent a high pace of food market liberalization and growth since 1990s and at once has create the worlds to a greater extent or less competitive and one of the fastest growing telecom markets.The manufacture has grown over twenty multiplication in just ten stratums, from under 37 one million million subscribers in the family 2001 to over 846 million subscribers in the year 2011. India has theworlds second-largest nomadic auditory sensation user motif with over 929. 37 million users as of May 2012. It has theworlds third-largestInternet user-base with over 137 million as of June 2012. pic THE RISE OF INDIA officious PHONES exertion The explosion of officious phones sphere of influence is attri scarcelyed to the pursual three factors 1. Opening up of wise technology 2. Convergence of computing and telephony 3. Mobile Phones EnablementOPENING UP OF NEW piano tuner TECHNNOLOGY Till 201 0, India was a pure-play GSM and CDMA technology drive country whereas rest of the world had go to 3G(HSPA+) and a couple of(prenominal) advanced nations( standardised Japan) already innovation LTE(Long Term Evolution) high speed radio receiver technologies. grade the 3G and BWA auctions in India, the wireless technology landscape started changing and alongside it brought the involve for differently (enhanced) skilled passkeys to handle recent technology and associated thingumajigs. A brief guess of the wireless technologies deployed in India is below picIndia today is on the forefront of telecom go and related content. This tilts the way the telecom returns be conceptualized, priced, launched and their bearing cycle is managed. Not untold of this is known to the budding leaders during their academic orientations. CONVERGENCE OF COMPUTING AND TELEPHONY In todays world, computers ar apply to make voice calls (Gtalk, Skype) and phones atomic number 18 employ for d ata access. So each device has evolved from its original function and become multi tasked. This product of devices ecosystem is happening due to the followingFor most time in computing technology, micro mainframes were traditionally associated with computers and different IT related products. However, since the last two years, phones atomic number 18 overly sold establish on the GHZ speed of processor that makes them run, various related aspects like individual(a) pump, dual core and quad core processors. Now, this has brought about a major defect in consumer behaviour whereby a emptor very decides about a phone not just by looks and geeks but begins with the processor force plays and data speeds supported.This all comes with compreh give the axe compromise on battery life however the smooth phones processor manufacturers argon fast gaining ground in equipment casualty of optimizing battery life for higher processor power. MOBILE PHONES ENABLEMENT A natural foreland about why is the industrious phone persistence growing at a strong pace is obvious. Firstly, India is now sorrowful to be a strong wide awake replacement market. The wandering sales balance is skewed to replacement buyers as comp bed to first term buyers as per application sources. thusly at that place is a two-fold demand now.Alongside, agile phones fool become the first lucre access device for the youth and because the wide awake internet penetration caprice is making up the volume. Lastly, a mobile phone is no longer a luxury and is affordable by anyone, at a cost as low as $15. All these factors are trail to a strong growth in mobile phone sales. MOBILE PHONES DISTRUBUTION carcass Let us now regard the mobile phones sales and distribution systems to better understand the needed skills that need to be acquired by sea captains plan to work in this sector. picThe firs social class does product sell-in to the second layer which in-turn works for shop level pro duct placement and sales. The final sales to end customer is referred to as Sell thru. The mobile distribution model is extremely high-powered and need of the hour may change regularly due to competitive launches and initiatives. distributively product has its own merits, positioning and proficient implications. Traditional models of distribution dont always work in realms of the mobile words due to the amount of need-of-the-hour and flexibility mechanisms compulsory to be adopted. EMPLOYABILITY SKILLS FOR THE MOBILE SECTORROI Relationship, provide power, opening night Relationship mobile phone intentness is too diverse and needs one on one relationship mathematical function with the ecosystem stakeholders in product development and distribution. The Ownership professionals without adequacy of understanding of ownership will not cut it into the telecom orifice India is a distribution led mobile market, unlike the mature markets like US where wireless operators dominat e mobile phones sales channel. Every skilled professional aspiring for working in the Indian telecom sector needs to have ego initiative to innovate reach and execution.Alongside the preceding(prenominal), the professionals mustiness understand that the mobile phones marriage proposals are under release a change VRS (Value, rank, Service) Value value proposition to the customers is fast changing with the advent of Smartphones Range Customer associated with brands that have a range(portfolio) and not one off products(iPhone is an exception) Service Post sales support for sophisticated devices has become a strong contend to buy. As per the nationwide occupy conducted by MeriTrac, of tag secured by 2264 MBAs who sat for tests by recruiting companies, only 21% were found to be actually employable.The latest figures show a hasty decline the last such contemplate done in 2007 placed employability at 25%. Drawn from over ampere-second B-Schools beyond the Top 25 in the coun try, the students who were covered by the survey were tried and true for verbal ability, quantitative ability and reasoning. This in spite of the fact that more and more B-schools are mushrooming across the country churning out hundreds upon thousands of freshly-minted MBAs every year. There are another(prenominal) cornerstones of employability skills inevitable in the mobile sector that are influenced by Consumer grease ones palms behavior Mobiles Operating System CONSUMER PURCHASE deportment picThe above purchase behaviors dictate a different skill set needed in professionals dealing with individual or a mix of groups above. A psyche aspiring to work in the mobile sector must know the purchase behavior intricacies that are closely conjugate to the technology supported by the phones. MOBILE OPERATING SYSTEMS There are few overriding mobile operating systems viz Android, iOS, Symbian and run along OS that are most dominant in India. Windows is a fast emerging ecosystem supported by Microsoft and Nokia. A professional must know the advantages of each OS so that the estimable strategy of product and marketing management stool evolve.The strength and diversity of operating system is also ensuring that a mobile phone becomes lots more than a mere communication device. It now is a gadget that effects and influences ones lifestyle, something no one can deny or ignore. picpic A mobile phone does off jobs of a compass, mirror and a rattler as well. These contemporary, un-orthodox applications are becoming a reason to inquire and buying a phone by many. SUMMARY Indian telecom sector will provide employment to nigh one crore people by 2012, a study by PwC has said.The telecom industry will provide about 28 lakh direct jobs and around 70 indirect jobs by 2012, the study commissioned by the Cellular Operators linkup of India (COAI) and done by PwC said. While the above aspiration is good to have however the industry is able to attract natural endowment but struggling to get the right wing one. The employability skills required for mobile sector acknowledge a thorough understanding of mobile phones technology, various operating systems, consumer purchase behavior, OEM to commercialize distribution model and multi screen convergence.There are too many mobbing parts in the Indian mobile phone industry and the same are not ostensibly addressed as a assailable matter in various institutions. It is important for colleges to step up and recognize that deficiency of employability skills for the telecom and especially mobile phone sector leaves the new industry entrants in a very awkward and I dont know much state of mind. This can definitely be changed with institutions opening up their gates to industry professionals and to consulting companies specializing in transition of classrooms to telecom corporates.Steadily, now certain learning and development organizations are evolving that dedicatedly focus on transition programs for st udents, aimed at the telecom and mobile phones sector. Organizations like MindActiv Consulting (www. mindactiv. co. in) are pioneering in this critical requirement and having the right industry resources at their disposal. Strong and structure programs by MindActiv and such organizations are going to be much more required in the immediate future when the iron back for better employable andidates will come from the telecom industry itself. References 1. The Indian Telecom Services Performance Indicators June 2012, TRAI 2. stinting Times Article August 2011 Telecom sector to provide 1 crore jobs by 2012 Study 3. Times of India, August 7, 2012 plainly 21% MBAs in India employable look into 4. Industry sources About the author Rishi Kapal sinless his schooling from Delhi Public School, RK Puram in 1989. This was followed by a degree in Electronics engineer in 1993 from Shivaji university.He started his career with HCL in 1993 and during his ongoing career span of 19+ years, has wo rked with envy organizations like Tata Telecom, Ericsson, Castrol, Sony Ericsson and Qualcomm to name a few. Presently, Rishi is a Vice President with Sony Mobile Communications. During his professional tenure, Rishi completed his PGPM from International Management get and LLB from CCS University. Rishi is passionate about instilling employability skills in the budding new leadership coevals and is closely associated with the academia sector for client lectures and grooming students for their first corporate interface.He has a strong knowledge of management practices required in students pursuing graduate and spotlight graduate courses and has prepared specific tuition and orientation modules for employability skills enhancement in students. &8212&8212&8212&8212&8212&8212&8212 The ingrained revenue of the Indian telecom sector grew by 7% topic283,207crore(US$53. 53 billion)for 201011 financial year, while revenues from telecom equipment element stood atpic117,039crore(US$22. 12 billion).The depicted sum up in telecom penetration has been facilitated with a strong and every growing mobile phone industry, reaching an unprecedented semblance of more than 12Million handsets sold in India every month. IOIP Most popular, individual pays for the phone and owns it IOCP exclusive owns the phone, paid by the company COCP companionship purchases and provide the phone to employees LTE TDD and HSPA+ is already launched in India. The country is now pet to neck with the world on availability of latest wireless technologies.Alongside, consumers are much more aware of the broadband phenomenon and the benefits this advent can deliver. The access device for the new technologies has to be a mobile phone since other consumer equipments are bulky and more permit for inhouse only. With this evolution, the need for skilled workforce in technology, strategy, sales, marketing and operations and much more diverse and unique as compared to that exists today. The Indian hand set market is growing consistently with a rate of over 12% annually, of which the Smartphones base is expected to grow at a rate of over 60% year of year.The advent of operating systems like Android along-with new broadband wireless internet access technologies is opening up the mobile phones space in India. The OEM (Original Equipment Manufacturer) works on three retail utilisation models Master national distributor imports the products and wherefore associated with regional partners for placement and sales aspire Billing to exclusive stores and conglomerates of high greatness Entrepreneurial Regional partners Distributors with strong regional command and those who want to deal forthwith with the company.With the changing shape of Indian telecom sector and need for the skilled population to keep up with the industry resources requirement, there are six dimensions of employability skills that the professionals must have in order to leap into the telecom sector. Each of these dimensions is unique in impairment of the capability build up required in professionals, especially graduates and post graduates. Mobile phone industry is part of a unique eco system and must be studied and imbibed from close quarters.