Google: Research Google’s Attempt to Buy Into Wireless Via the 700 Mhz Spectrum Auction.

Verdell ChesterTM-583 Case 4 Google Research Googles attempt to buy into radio via the 700 megahertz Spectrum Auction. 1. Whydid Google making this move? Googles Motivation to bid into the wireless marketplace through the usance of the 700MHz Spectrum Auction was the opportunity to develop possibly a 50 state cyberspace The FCC is auctioning 1,099 wireless licenses in the 700 MHz band, exclusively the most attractive spectrum for many bidders is the C-block of 12 regional licenses that may be combine to create a 50-state network. (Reiter, 2008) This virgin product schooling would allow Google to become a cellular network operator. This market includes firms such(prenominal) as ATampT and Verizon, Google would not only compete with these firms but also would have had the opportunity to network with other entities to develop some innovative new-sprung(prenominal) products. What do they hope to accomplish? The prospect of entering into the wireless market offers Google many pot ential development and development practices as well as competencies. There are also many risks associated with this strategy, including the cost of building and maintaining a billion dollar network.One particular goal that may have been in mind with this decision is the growth of Googles vast wireless software portfolio that includes Gmail, Maps, Docs, Calendar Sync and various other applications that can be downloaded to many ph mavins. There may have been other reasons Google chose to take interest into the wireless market such as the ownership of Youtube and its developments in a new website and java beta application that allows people to work out tens of millions of videos via cell phone. . How does Googles clog up for Open doorway fit into Googles plans? Google supporting Open Access really makes this a popular decision. Many people are rooting for Google to bid on the 700MHz spectrum for reasons that it go out allow for competitive pricing of many cellular internet featur es. Furthermore research shows that Google supports brusk advance initiatives like a concept called network neutrality, this is a principle proposed for user access networks participating in the Internet.It advocates that no restrictions can be imposed by internet service providers and governments on content, sites, platforms, the kinds of equipment that may be attached, and the modes of communication. Google still supports this idea but has made moves in this direction like stated in their overt policy blog FACT Google has been the leading corporate voice on the issue of network neutrality over the past five old age. No other company is working as tirelessly for an open Internet. But given political realities, this particular issue has been intractable in Washington for several years now.At this time there are no enforceable protections at the Federal Communications Commission or anywhere else against even the worst forms of carrier discrimination against Internet traffic. (Whitt amp Counsel, 2010) This bid would provide google the capacity to offer the most openly accessible network. 3. It looks like Google wants to get into wireless yet, wireless is not one of Googles core competencies. What should Google do about this? Google is not known for developing a large wireless network, but they are known for its advertising capabilities.This opportunity can present Google the chance to gain this talent and further strengthen its advertising ability. Google should invest in this opportunity although it may currently not chance on into its current competencies Google has capabilities that can allow them to develop newer competencies through their current ones. By taking their ability to circulate and the ability to deliver new internet products they can develop a superior network that enhances their ability to advertise and present customers with vast channels of information.Another option is looking toward some of Googles partnerships and ownerships a nd collecting resources from their all-encompassing variety of talent to develop a team tasked with developing the new competencies needed to make the new business venture successful. Similar to Google spearheading the Open Handset Alliances Android mobile platform, this new venture will need to break boundaries and establish Google as a premiere wireless network. This military position has crippled consumers ability to use the Internet on their mobile devices, compared to how they use it on their PCs.Google executives say their reckon is to bring the PC-style of Internet openness to the mobile world so that users have more choice in mobile services and applications, as well as price. (Mills, 2007) Google has the opportunity to develop the competencies for emerging as a successful wireless network yet they have to take the risk of investing into this opportunity. Google has the customer support and the finances to go for it, and it doesnt look like a bad choice.BibliographyMills , E. (2007, 11 30). Cnet news. Retrieved 12 5, 2010, from Google versus the Telcoms http//news. cnet. com/Google-versus-the-telecoms/2100-1039_3-6220909. hypertext markup language Reiter, A. (2008, 2 5).Internet Evolution. Retrieved 12 5, 2010, from Internet Evolution http//www. internetevolution. com/author. asp? section_id=526ampdoc_id=144810 Whitt, R. , amp Counsel, W. T. (2010, 8 12).Google Public policy Blog. Retrieved 12 5, 2010, from Google Public Policy Blog http//googlepublicpolicy. blogspot. com/search/label/Net%20Neutrality