Demand Determination Of Hotel Industry Tourism Essay

Demand Determination Of Hotel Industry Tourism Essay Price of hotel depend upon their services provided and market price of another hotal and thought the hotels will increase their published tariff by 5-10 across the board from October this year. Inflation in food, recession, rupee depreciation which has increased our import cost of products and FB from abroad, and the overall hike in service tax are a few reasons why hotels will hike the published tariff after months. Price provide on the basis of their location and preference of customer. Income of target consumer India occupies the sixty-eighth position among the top tourist destinations in the world for 2011. To encourage the tourism sector, the government in recent times, has taken some measures which will benefit the sector. According to the latest Tourism Satellite Accounting (TSA) research, released by the World Travel and Tourism Council (WTTC), the demand for travel and tourism in India is expected to grow by 8.2 % between 2010 and 2019. This will place India at the third position in the world. Indias travel and tourism sector is expected to be the second largest employer in the world. Capital investment in Indias travel and tourism sector is expected to grow at 8.8 % between 2010 and 2019. And services for all income level of people and services for business class people tourist and vesting people Availability of finance The major source of financing to hotel industry tourism finance cooperation of India (TFCI) has been providing specific project-related services to various clients. It has also undertaken appraisal of individual projects for various state government agencies/individual clients. TFCI has also successfully handled projects involving development of viable project concepts around lakes/water bodies , development of a multi-facility amusement park complex etc TFCI has been providing specific project-related services to various clients. Replacement of demand The demand of the hotel industry is directly connected with global and local economic growth and investor confidence. A strong underlying economy is a pre-requisite for sustained recovery. Unfortunately, the year 2011 has not been a year of economic recovery either in India or globally. After two exceptionally bad years, the global hospitality industry was expected to recover in 2011. Despite encouraging signs in the first half of 2011, there was growing uncertainty during the latter part of the year. As a result, recovery has been fragile during 2011. The situation in India mirrors this overall global trend. Indias rapid economic growth has already set the stage for fundamental changes in the countrys population. With more disposable income, the demand for travel and tourism has also grown. Although, currently domestic tourists constitute a very small chuck of the total tourist pie, the segment is growing. Promotion schemes For attracting more foreign and domestic tourists to India, Department of Tourism has taken up several drives. The objectives of this scheme are, The Scheme aims at enlisting the support of NRIs, preferably NROs to promote Orissa as a preferred destination among their friends and acquaintances. They could be Businessmen, Housewives, Students or any other professional who in their spare time motivate their friends to visit Orissa. They shall be disseminating information on Orissa Tourism and market Orissa Tourism products amongst their friends and relatives along with potential tourists visiting the State. They will be enrolled as Special Tourism Promotion Officers, STPO who will be entitled to get some incentives on the business generated through them while the tourists booked through them will get some discount. Their enrollment will be honorary and they will be only entitled for incentives on the business generated through them. They cannot create any lien or liability on behalf of the State Department of Tourism India Ministry of Tourism would also provide financial assistance to tourism service providers approved by the Ministry of Tourism, Government of India. Excise duty structure In recent years government has taken several steps to boost travel tourism which have benefited hotel industry in India. These include the abolishment of the inland air travel tax of 15%; reduction in excise duty on aviation turbine fuel to 8%; and removal of a number of restrictions on outbound chartered flights, including those relating to frequency and size of aircraft. The governments recent decision to treat convention centres as part of core infrastructure, allowing the government to provide critical funding for the large capital investment that may be required has also fuelled the demand for hotel rooms According to a report, Hotel Industry in India currently has supply of 110,000 rooms and there is a shortage of 150,000 rooms fueling hotel room rates across India. According to estimates demand is going to exceed supply by at least 100% over the next 2 years. Five-star hotels in metro cities allot same room, more than once a day to different guests, receiving almost 24-hour rates from both guests against 6-8 hours usage. With demand-supply disparity, hotel rates in India are likely to rise by 25% annually and occupancy by 80%, over the next two years. This will affect the competitiveness of India as a cost-effective tourist destination. Prospects In the long term, the demand-supply gap in India is very real and that there is need for more hotels in most cities. The shortage is especially true within the budget and the mid market segment. There is an urgent need for budget and mid market hotels in the country as travelers look for safe and affordable accommodation. Various domestic and international brands have made significant inroads into this space and more are expected to follow as the potential for this segment of hotels becomes more obvious. The United Nations World Tourism Organization (UNWTO) expects growth to continue for the tourism sector in 2012, although at a slower rate. It forecasts international tourist arrivals to grow in the range of 3% to 4% in 2012. WTTC indicates that this growth will be moderate as the bounce-back for tourism destinations that faced specific challenges last year, will be offset by a weaker performance in other countries. Travel tourism in India is expected to perform well in 2012. UNWTO predicts that India will receive 25 million foreign tourists by the year 2015. Despite the economic and political scenarios worldwide, demand for business travel has remained relatively robust. Companies are likely to increase spends and the multiplier effect of healthy salary increases will drive discretionary spending, especially on leisure travel. The affluent segments plan to spend more on travel in 2012, creating opportunities for the hospitality sector in the luxury space Indias room supply pipeline represents 17% of the Asia-Pacific pipeline. It was moving at a CAGR of 10.8% for last 10 years and is now poised to grow at a CAGR of 6% in next 5 years. The intense supply pipeline would be backed by addition of room capacity by all the hotels both in India and Internationally. The supply pipeline would beef up also on account of improved foreign tourist arrivals, corporate travels, etc. International hotels like Carlson, Strawood, Marriot, etc are the ones which have chalked out plans to acquire the sufficient market share, thus, giving a thrust to the Indi an supply pipeline. profile of players in the Industry Best Hotel Chains of India Taj Group of hotels in India: The most popular name that is almost synonymous to hospitality in India is that of the Taj Group. Offering the best hotels across various genres like business hotels, heritage resorts, luxury hotels and even sea resorts, the Taj Group is definitely the best in the field. The Oberoi Group of Hotels in India: One of the most prominent names among the hotel chains of India is the Oberoi Group. It also owns several properties in exotic places like Australia and Mauritius. With its world class facilities and efficient staff to manage and play the perfect Indian hosts, the Oberoi hotels is no doubt a great feather on the grand cap of tourism in India. Hotal leela One of the finest hotel groups in India, with hotels in Mumbai, Bangalore, Goa, Kovalam, Gurgaon, Udaipur and New Delhi, The Leela Palaces, Hotels and Resorts provide the discerning business and leisure travellers with a warm, relaxed and most importantly, memorable stay with an unrivaled fusion of Indian hospitality, world-class service and amenities. Hallmarking the essence of India, at every Leela Hotel, you will find stories that await you at every nook and cranny and the fine line between business hotels and luxury resorts seamlessly merge. The proximity to international airports and central business districts, strategic locations, individuality, and the intrinsic Indian culture and heritage distinguishes the group from the rest.  The Guest is God philosophy truly represents The Leela Palaces, Hotels and Resorts. 5. Distribution channel How the customer books his room can make a big difference to a hotels bottom line. Intermediaries can take a good chunk out the gross amount a guest pays for his overnight. A room booked through a travel agent and the GDS (global distribution system) typically costs the hotel 15% of the reservations total. Contrary to popular belief, third-party websites are no bargain either for the hotelier, as they keep about 13% of a bookings value. So-called merchant websites (such as Priceline.com or Hotwire) which basically buy inventory from hotels usually average a 33% mark-up on the rooms they sell. Bookings arriving via the central reservation system of voluntary chains (such as Minotel) can cream over 25% of the clients original payment between travel agent, tour operator and chain fees. Many tour operators working in mass leisure destinations only pay 50%-60% of the normal room price to the hotelier who is lodging their clients. Fortunately for hoteliers, the predominant distribution channel for hotels remains direct contact with the property (via telephone, fax or e-mail), which, according to Horwaths Worldwide Hotel Industry Study, accounted for 34% of all advance reservations in 2002, but which is down from 38% in 1995 . This proportion varies between 27.5% for hotels in Africa and the Middle East and 40.5% for hotels in Europe. Thus, overnights generated by electronic means of distribution still constitute much less than half of the total at about 24% (includes travel agent and GDS in figure 1 below). Although internet distribution has grown rapidly from (0.8% of the total in 1996 to 3.3% currently, according to Horwath), it is still relatively unimportant. Furthermore, this study predicts a rise to a total of 20% of bookings by internet in 2005, split 11% own website and 9%- third party. Jupiter Media Matrix makes a slightly less optimistic prediction, forecasting the percentage to rise from 7% in 2001 to 16% by 2007. Hotel companies use both rate parity and rate integrity while selling their hotel rooms. Rate parity can be defined as maintaining consistent rates for the same product in all online distribution channels regardless of what commission the OTA makes. The concept of rate integrity isnt as clear cut with some arguing it is simply trust in the fair price of a room.   In general though, rate integrity isnt something concrete; it is something the hotelier must have in mind when setting rates. Whether its maintaining integrity through rate parity by justifying price discounts, avoiding price slashes, or a combination of all these practices, it is important for hoteliers to have a consistent rational rate structure, says Mourier. As hotels compete and try to step up their direct online booking share, its important to assess how rate parity and integrity impact their business. According to Vishal Jain, chief products officer at travel technology company Rate Gain, rate parity affects the distribution partners or channels more while rate integrity affects hotels brand value. He argues that parity issues with your brand site (bigger distribution partners having cheaper better-value offers than your own site) will directly affect brand trust and value but can also lead to loss of business from more profitable channels. It can also lead to decreased visibility on other channels. The trend that parity for hotels seems to be having better deals at large OTA sites is something we have uncovered consistently in the parity reports we publish regularly at Rate Gain, says Jain.   One reason for this could be the extensive parity tracking and automated alert systems that OTAs have successfully put in place to keep hotels on their toes; something the corporate office and brand HQ is unable to do with their own hotels. It gets even harder for those hotel companies that do not own and manage the hotels since they have even less control on the properties but the parity anomalies hurt them both financially as well as with their brands value. Assessing Channels Properly   Regarding parity and rate integrity on retail pricing in both direct and indirect channels, Preferred Hotel Groups Brij Bhushan Chachra who is director, revenue account management in India, Middle East Africa, says each channel needs to be measured on its merits and value proposition it brings to the table. Today each channel has different value propositions and cost structures and as businesses it is important to ensure a company maximizes the same for its hotels. When it comes to OTAs, hotel companies need to work out the total value the business gets in terms of marketing and exposure and not to forget the billboard effect. It is important for hoteliers to safeguard their channels and ensure there is value parity across the board. Chachra defines value as this: the benefit a consumer derives from a product in correlation to price paid to satisfy their individual requirements. In this context, one has to make sure that all segments are priced based on the current demand-supply situation which will yield optimal results from all the segments. There is a need to make efforts to get rid of static rates for all segments and move to dynamic pricing across the board.

How Can You Reduce Fresh Water Scarcity in a Country?

How Can You Reduce Fresh Water Scarcity in a Country? Student Name: Harry Abstract This scientific report introduced a new method of water conservation after several research conducted on water problems in Dubai. The information was sourced from several educational and governmental websites which described water woes. The finding was that current solutions of water scarcity were irrigation and desalination. However, burgeoning of civilization and increasing supply reach the limit of availability of those methods. Newly introduced method such as afforestation would be effective because it paves the way for everlasting water recycling. The outcome confirmed the hypothesis though there are some questions about practicability. Further investigation is required to test the feasibility of afforestation and advocate innovations in water conserving technology. 1.0 Introduction This research aims to announce new effective scheme for the water scarcity in order to provide edible water for the people in the countries which having water woes. Dubai is a country which located in Middle East with strong water crisis. Most area of Dubai is covered by deserts without any water resources on the ground which means that there are no aquatic ecosystems inside the country. Although there are few subterranean water resources, it is not enough for the whole countrys supply. Because edible water resources are insufficient in Dubai, Dubai government is highly attached on water recycling. They produce the water in expensive ways and often use waste water to irrigate the agriculture. Those poor environmental conditions and urgent issues drove the country to the cliff. The hypothesis is that paying more attention on afforesting the desert and promoting the irrigation would be the most efficient strategy because it can make long-term contribution to the country. 2.0 Methodology In order to reach the objective of this research, the plan was to conduct several reliable websites which are governmental or peer-reviewed paper to get information about water scarcity in Dubai. Simultaneously, understanding of local environment was another significant point to analyze a new strategy. After finding the sources, I spend a long time to carefully organizing currently capitalized methods and concentrated on selecting expensive but the best solution appropriate to Dubai. This was because Dubai is rich enough to pay for all the requirements, and long-term effect is the most significant point in order to avoid even worse water crisis in the future. 3.0 Findings Dubai is a large prosperous country built on desert. Undoubtedly, the main element which caused water scarcity is arid locale and climate. In 2013, the World Bank reported that climate change in this region will slowly increase the temperature with other destructive circumstances. (Dewa, 2016 This means that the country is facing not only water scarcity but also decline of tourism. This problem is associated with water issue because recession of economy slows down the development of technology and it may reduce the efficiency of water producing. Figure 1: Desalination not only produce water but also affect water à ¯Ã‚ ¼Ã‹â€ source: construction week online,2009 To go further, transferring of water resources is another important issue. As it is mentioned before, the country is providing potable and fresh water to the industries and households by desalination. However, it is founded that the country is still using old and rusted pipes and water tanks which may pollute the water while transferring them (Dakkak,2015). The table below showed more specific data to present the current situation. The unit did not influence the results though it was in Arab. Table 1: The total water produced and demand of the country   Ã‚   (Unit: unknown, it is in Arab) Year 2008 2009 2015 Produced 87196 89452 102301 Demand 88405 90823 113786   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (source: Dewa Annual Report) As we can see in this table, produced water is under the demand in 2008, 2009 and 2015, the years between 2009 to 2015 are not listed because the website does not provide information of water supply in those years, but still, it is easy to anticipate that the demand is a few larger than the supply every year. Another thing is that although water is produced from desalination, the process of desalination utilizes water a lot itself. Table 2: Water consumption (unit: percentage) Year 2009 2012 2015 Commercial 24.92 28.17 27.02 Industrial 3.68 3.09 3.09 Residential 60.61 57.82 59.92 Others 10.79 10.92 9.97 (source: Dewa Annual Report) This table shows that residential water consumption is the most, and unexpectedly, the industrial water consumption is the least. Agricultural consumption may include in residential column because it is complained that agriculture is the major user of water resources (Hussein, 2011) 4.0 Discussion The result almost confirmed the hypothesis mentioned at the beginning except some points and questions. After recapping those findings that appeared before, most of current solutions are related to agricultural and technological development, but it seems insufficient for all countrys supply and it would not last for long term. As the oil exhaust or the rising temperature causes decline in tourism, the country will face recession one day. It is found that residents utilize most water (Dewa, 2016), and the increasing in water demand reflected increasing in demographics. These issues implied that country needs solution which provide long-term effect. To my solution, the country should replace these old and rusted pipelines for irrigation, and build new pipes for more various functions such as for afforestation, recycling and waste water. Additionally, artificial rivers, lakes, and forests are required due to increasing population and rise in tourism. However, some aspects of my solution did not confirm the hypothesis. People are constructing man-made lands on the sea coast in order to provide lands for citizens but pollute the water at the same time (Horner, 2010). This means that both urbanization and afforestation is important but the question is which one to concentrate more. Another point is that there are few questions about the practicability because it is hard for plants to survive at such climate and adding pipelines would potentially causes water pollution. However, inland afforestation is still the best way of solving water scarcity because it not only heals the water shortage but also prevent the natural disasters such as sandstorms from coming. 5.0 Conclusion In conclusion, the new solution would be difficult to achieve but it contains long term benefits to the country. After the work is done, not only water crisis would be solved but also takes huge progress in air quality which can prevent sand storms from coming. This paper has some limitations because it is done based on internet research without any practical investigation. There are still many uncertain elements related to this solution, so investigations of inland environment or examine the reliability and feasibility would promote further research of this paper. References: Horner K., (2010). Parched for Peace: The UAE has Oil and Money, but No Water (2010), State of the Planet [online], Available from: http://blogs.ei.columbia.edu/2010/11/22/parched-for-peace-the-uae-has-oil-and-money-but-no-water/ [ Accessed 17 October 2016] Annual Statistics (2009), Government of Dubai [online], Available from: https://www.dewa.gov.ae/en/about-dewa/about-us/dewa-publications/annual-statistics [ Accessed 27 December 2016] Annual Statistics (2013), Government of Dubai [online], Available from: https://www.dewa.gov.ae/en/about-dewa/about-us/dewa-publications/annual-statistics [ Accessed 27 December 2016] Annual Statistics (2015), Government of Dubai [online], Available from: https://www.dewa.gov.ae/en/about-dewa/about-us/dewa-publications/annual-statistics [ Accessed 27 December 2016] Dakkak A., (2016). Irrigation Systems in the United Arab Emirates (2016), EcoMENA [online], Available from: http://www.ecomena.org/tag/water-scarcity-in-uae/ [ Accessed 7 October 2016] Hussein M. A., (2011). Impacts of Water Scarcity on the Social Welfare of Citizens in the Middle East (2010), Middle East Institute [online], Available from:   Ã‚  Ã‚   http://www.mei.edu/content/impacts-water-scarcity-social-welfare-citizens-middle-east [Accessed 8 October 2016] UAE Water Aid: UAE will continue to support poor and affected communities (2016), Government of Dubai [online], Available from: https://www.dewa.gov.ae/en/about-dewa/news-and-media/press-and-news/latest-news/2016/06/uae-water-aid-uae-will-continue-to-support-poor-and-affected-communities [Accessed 8 October 2016]

There Are Jews in My House Essay -- Literary Analysis, Lara Vapnyar

There Are Jews in My House Lara Vapnyar, in There Are Jews in My House, ingeniously shows her wisdom about life by exploring humanity and human frailty. Remarkably adept at portraying characters, Vapnyar, a recent Russian immigrant herself, vividly depicts the struggles and adventures, dilemmas and unexpected turns in small people's world, with delicate humor and incredible emotional honesty. It is her deft and vivid portraits of different main characters in each of the six stories that successfully develop her main theme: human beings should always stay on their way of pursuing spiritual sustenance, regardless of the adversity they face. In the title story, "There Are Jews in My House," Vapnyar reveals that morals and faith are two important forms of spiritual sustenance. The emotional transition of the only three-dimensional character, Galina, towards her Jewish friend, Raya, is the main thread of this story. At first, Galina decides to save Raya and Leeza although she somehow knows the danger inherent in harboring Jews. "But the thought of the danger [does not] dampen Galina's ardor; on the contrary, it [makes] her all the more enthusiastic" (28). However, the external conflicts, which arise under the law against Jews, cause the internal conflicts in Galina's mind. Ambivalence comes up inevitably and her hypocrisy slowly outweighs her generosity. Holding two lives in her hand while risking her own life, Galina "desperately [wants] to back out" and to tell Raya, "'No, no, you can't stay here. It's not for me. I am the wrong type of person. I am not prepared'" (30). Furthermore, Galina's negative attitudes towards Raya, deeply buried in her mind, are unearthed and magnified. On the one hand, Galina still hides Raya in her ... ... lessons anymore" (138). At the end of the story, her confession about her ignorance in front of her students finally releases her from solving the burdens of sex as well as of exile. â€Å"'I don't know!'† she says, â€Å"I enjoyed saying these words so much that it made me light-headed. I felt like hopping on one foot around the classroom singing, ‘I don't know! I don't know! I don't know!’† (149). By creating all these characters, Vapnyar successfully conveys to people the importance of adhering to their morals and opening their hearts, facing the present and relinquishing the past, experiencing the need for confirmation and feeling the desire for shared hesitancy, maintaining their faith and pursuing true love, or admitting their ignorance and confronting their fears. Only when people begin to seek these objectives, can they finally achieve their spiritual sustenance.

Verifying the Theories of Deborah Tannens You Just Don’t Understand Es

Verifying the Theories of Deborah Tannen's You Just Don’t Understand: Women and Men in Conversation with an Episode of Politically Incorrect with Bill Maher The book You Just Don’t Understand: Women and Men in Conversation, written by Deborah Tannen, is an analytical book offering scientific insights on the conversational differences between women and men. The book is copyrighted 1990 and is still read and widely talked about all over the world. Tannen is a Professor of Linguistics at Georgetown University in Washington, D.C. Tannen is a graduate of the University of California-Berkeley and has a doctorate’s degree in linguistics. She is a highly creditable author who has written many books on social differences between women and men. Some of her other books include: That’s Not What I Meant: How Conversational Style Makes or Breaks Relationships and Talking From 9 to 5: Women and Men in the Workplace. Her books have been translated into 26 languages and are still read by thousands of people every year (Tannen 13). Tannen’s Vocabulary Terms One of Tannen’s major claims is that women use rapport-talk and men use report-talk. Women use their rapport-talk as â€Å"private speaking† (Tannen 77). It is a way to gain connections and negotiations with the people to which women talk. Women will establish similarities and matching experiences to make conversation. On the other hand, men normally talk using the report-talk. Tannen would consider this â€Å"public speaking.† Tannen defines report-talk as â€Å"the primary means to preserve independence and negotiate and maintain status in a hierarchical social order.† Tannen proceeds to explain how men exhibit their knowledge and skills by telling stories, joking, or even impartin... ...n’t Understand have been put to the test. The episode of Politically Incorrect was a perfect representation of Tannen’s ideas and theories. My evidence definitely agrees with Tannen. The episode of Politically Incorrect demonstrated Tannen’s claims. Tannen’s vocabulary terms of report-talk and rapport-talk were exemplified throughout the episode. I find it quite amazing how accurate Tannen’s main arguments were. An interesting fact is that Tannen wrote You Just Don’t Understand over twelve years ago. Women and men have not changed their conversation styles in that twelve-year time period. Works Cited Politically Incorrect. Perf. Bill Maher, Tom Green, Howard Lyman, Humberto Fontova, and Florence Henderson. KCAU-9, Sioux City. 18 March 2002. Tannen, Deborah. You Just Don’t Understand: Women and Men in Conversation. New York: First Quill, 2001.

Red Pony :: Free Essay Writer

Red Pony The Red Pony has many examples of when hard work doesn’t always ensure success. Through out the four chapters of the novel Jody goes through many difficult times. He is helped through these times by Billy Buck-the cow hand, Carl Tifflin-his father, and his mother Ruth Tifflin. The book teaches people a good lesson on many different themes a few are, respect you elders, The chapter â€Å"The Gift† proves the point that hard work doesn’t always ensure success. This chapter is filled with hard time for Jody. Jody received a red pony from his father; he bought the pony from a local auction. The pony was too young to for Jody to ride, Jody was so anxious to ride it. Jody has to care for the pony everyday. He lets him out of the stable and into the coral everyday. One day Billy Buck tells Jody that he can let Gabilan out and leave him out while he goes to school. That day it rains and the pony was left out. Jody came home and the pony was very sick. It gets worse over a few days. After a few days go by the pny gets worse and gets strangles. This leads to his death. In the â€Å"Great Mountains† the event that matches my theme is Gitano and his life. Gitano worked hard all his life, and has nothing to show for his success. Gitano is and old man who used to live on the property that Jody lives on. Gitano had an old adobe house there. Gitano came to stay and die with the Tiffin’s since he used to live there, he calls it home. They let him stay the night and serve him dinner. Jody is very interested in the old man, and asks him many questions about the mountains. He leaves early in the morning, and no one in the family sees him leave. Jeff Taylor, the neighboring rancher, said he saw him on old Easter heading to the mountains. They never saw him again. In the chapter â€Å"The Promise†, the main example of hard work not ensuring success is when they are trying to birth a baby colt. Mr. Tifflin offers Jody the opportunity to get another horse. He is very excited about this. The only thing is he has to do chores, and lots of them. He also has to take care of the horse.

Case Study Trendyol Turkey

Case Study | ROI/Sales Results 15% increase in sales in the Milla by Trendyol store on Trendyol (the store with highest number of sales in 2011). +100,000 more visitors to the site. 11 million people reached and 250,000 clicks generated on Facebook in less than 2 days. The ‘People talking about this’ metric increased by 22,000 during the campaign. Trendyol acquired 25,000 new fans. How Trendyol used Facebook to publish a celebrity video and increase sales by 15%. GoalsTrendyol wanted to use Facebook Pages, ads and sponsored stories to: Promote its video featuring a Turkish celebrity. Drive awareness and sales of the Milla by Trendyol fashion brand. Expand its Facebook community. â€Å"The impresive campaign results proved once again that it is always a good investment to try out the new ad formats on Facebook† Mustafa Kemal Temel, Online Marketing Director, Trendyol Facebook Ads & Sponsored Stories Approach Pages First Trendyol produced a video featuring Turkish c elebrity Hadise modelling Milla by Trendyol’s autumn/winter collection.The video included Hadise explaining that this was the ? rst time a private shopping site had produced its own brand in Turkey and telling the audience how much she loved the Milla by Trendyol brand. Trendyol also produced a special â€Å"clickable† version of the video, which it used to launch its promotion with Hadise. Facebook users could click on products in the video and be taken to the corresponding product pages on its website and Facebook store application where they could purchase the items. Trendyol then posted the video to their xisting Facebook fans on its Facebook Page, to drive initial engagement and awareness. For the launch, Trendyol posted the video to its Facebook fans to drive initial engagement and awareness. Then to extend its reach, Trendyol used Ads and sponsored stories that included links to the video. Trendyol Facebook Page Trendyol is one of the leading fashion and private shopping websites in Turkey. It was established in March 2010 and acquired more than four million members in 18 months. Facebook. com/Trendyol Ads Facebook: Building Essential Connections

Quantitative Research

Quantitative research often is the preferred approach to problem design as results are precise. Many researchers prefer the exact measurement and statistical analysis that quantitative research offers. Observation in quantitative research allows classification and the statistical models built document the outcome of a study. The data collected in a quantitative investigation creates answers in numbers and statistics. Deductive reasoning is used to design quantifiable tools that collect pertinent data.Results are accurately measured and presented, as a â€Å"quantitative research paradigm is empirical in nature; it is also known as the scientific research paradigm† (Atieno, 2009, p. 14). Characteristics of a Quantitative Problem Statement The problem statement explains and justifies the decision to use quantitative analysis methods. The problem statement is a succinct and definite, implying data gathering and examination. â€Å"Quantitative research is a means for testing obje ctive theories by examining the relationship among variables,† (Creswell, 2008, p. ). Creswell (2009) indicated if a problem calls for factors that influence the result or a best outcome approach, then a quantitative approach should be used. Characteristics of a Quantitative Purpose Statement As Jenkins (2009) discussed, an effective purpose statement is in alignment with the problem statement. The nature of the study, data collection methods, and the study population identify the design approach. Variables identified in the design and logic of the problem contributes to the project design and hypothesis.Formulation of Quantitative Research Questions and Hypotheses The quantitative research questions and hypothesis clearly seek to answer the problem statement. The hypothesis is the premise of the study, the expected outcome of the study presents anticipated results in a quantitative manner. The questions and hypothesis create a logical basis to identify data collection methods suitable for problem solving. Quantitative Data Collection Procedures Data collection processes reflect the activities as originally outlined in the problem and purpose statements.The construction of formal instruments occurs to measure the quantifiable data gathered and analyzed. Constraints to data collection procedures such as organization, budget, time, and access to the survey population factor into the design process (Jenkins, 2009). Quantitative Data Analysis Procedures The results from the data collection process derived from trend analysis and surveys use statistical methods of measurement (Atieno, 2009). The results provide an exact result numerically measured.The precision offered by gathering data through easily quantifiable tools give reliable results. The data alone does not provide an answer; statistical methods for analysis provide a reliable means of clarifying a large data set (Jenkins, 2009). Statistical analysis is used to mitigate risk when a degree of uncertai nty is present. Numbers from the researched data set use statistical analysis and reporting for analysis. Descriptive statistics allow the presentation of results using graphs and charts (Jenkins, 2009).Visual communications provides a clear graphic representation that allows simple cognition of complex data. Research Fundamentals Quantitative research is a preferred method of problem-solving because of its precision. A properly designed problem statement and purpose statement drives the research process and deductive logic is used in the data gathering design. Results are analyzed using statistical methods to create a result set. Presentation of results may include visual communication tools such as charts and graphs, providing simple tools to understand complex trends and ratios.